120+ brand adjectives to develop your visual identity
Alright, buckle up, folks! We’re about to embark on a journey deeper than picking out colors and fonts for your business. Yep, believe it or not, there’s more to branding than just slapping on a snazzy logo.
But hold up a sec before we get to the flashy stuff. We need to do some soul-searching for your business – not the visual kind, but the perception kind.
So, let’s get real about what your business is all about before we start playing with colors like a bunch of kids in a candy store, shall we?
You're telling me this isn't exactly thrilling or as exciting as a roller coaster ride? I hear you, but hold on tight!
Yep, I get it. We're delving into the less glamorous side of branding here. But hey, don't tune out just yet. Trust me, sweating the small stuff now will pay off big time later. We're talking about crafting a brand that not only looks good but also sticks around longer than that last slice of pizza at a party.
Here’s the thing…
Alright, let's break it down. When you're putting your business out there, you're basically deciding how it struts its stuff and what vibes it gives off. And guess what? That vibe is what reels in the crowd, seals the deals, and basically shapes the whole shebang. Pretty hefty, right?
So, before we start plastering our business all over the internet, we gotta play it smart. That means strategically crafting the image we want folks to have when they stumble upon us online.
It's like this: the way we talk, our big mission statements, even down to the nitty-gritty details like our color schemes and logos - they all gotta sing the same tune. That's why we kick things off with setting the right perception.
Now, here's a fun little exercise we love: coming up with 3-5 brand adjectives.
Think of these as your business's personality traits. They're like the North Star guiding everything you do.
For instance, if your vibe is all about being SIMPLE, ELEGANT, and PROFESSIONAL, then you better believe everything from your marketing to your website design should scream those words loud and clear.
So, take a peek at these websites and ask yourself: which ones scream SIMPLE, ELEGANT, and PROFESSIONAL to you?
OR THIS ONE…
The second website definitely feels more SIMPLE, ELEGANT, and PROFESSIONAL than the first website! Alternately, the first website could reflect brand adjectives like fun, vibrant, modern, edgy.
Here's the deal: without those trusty brand adjectives to keep us in check, it's way too easy to get swept away by every design trend that floats by or whatever mood we're in that day.
And trust me, the outcome? It's not pretty. We're talking about branding that's all over the place, lacking that crisp clarity, consistency, and that oh-so-important confidence.
But hey, when we've got our brand adjectives locked and loaded, we're golden. We know exactly how we want our business to come across, and who we're aiming to attract. And let me tell ya, that's the secret sauce for some seriously effective marketing.
Knowing our 3-5 brand adjectives allows us to…
Show up CLEARLY. We've got our brand locked in – we know the vibe we're aiming for, the emotions we want to stir up when folks stumble across us online, and heck, we've even got our colors, fonts, and visual style dialed in.
Show up CONSISTENTLY. Armed with our brand perception, strategic colors, and hand-picked fonts, we’re not just winging it. Nope, we're showing up like clockwork, time and time again. And you know what that does? It breeds familiarity. People see our visuals and instantly think of us. That's what we call brand recognition, baby.
Show up CONFIDENTLY. Picture this: we've got our brand adjectives, colors, fonts, ideal client, mission, vision – you name it, we know it. With all that under our belt, stepping into the online world is a breeze. No identity crisis here, no sir. We own our vibe, we know exactly who we are, and that confidence? It radiates.
So, now that we’ve covered why it’s important to develop 3-5 brand words, let’s talk about how to go about choosing the best words for your business.
So, now that we’ve covered why it’s important to develop 3-5 brand words, let’s talk about how to go about choosing the best words for your business.
First, we have to know the foundation of our business. We have to strategically map out the following things:
What is the mission (present goal) of your business?
What is the vision (future goals) of your business?
Who is your most ideal client? (you can’t say everyone… you have to get specific and choose the BEST, most ideal client for you)
How do you want your business to feel to your ideal client when they find you online?
How do you want people to feel about you when they find you online? What characteristics would your friends say that you possess?
What makes you, YOU?
You see, we need to think about your ideal client, mission, and vision… that’s all really important. BUT, we also need to make sure that our brand is genuine and authentic to who YOU are.
Does this sound familiar?
Alright, let's play a little game of "Does this ring a bell?"
Ever catch yourself eyeing up a competitor's online game and thinking, "Wow, they've got it going on! So fun, so energetic, so darn HAPPY"? You might even start daydreaming about decking out your own biz in those same bright yellows, teals, and oranges.
But hold up a sec. Before you jump on that color train, ask yourself: Does this vibe match the real me?
Here's a quick reality check:
Take a peek inside your closet. Are you more of a neutrals kinda person or do you rock the rainbow?
Think about how you interact with the world. Are you the life of the party or more of a quiet observer? Your brand should mirror that vibe.
Now, let's snoop around your digs. Is your home a boho paradise bursting with color, or are you all about that minimalist white space?
These little clues can help you dial in a brand that's as authentic as your favorite pair of sweats.
Now, onto those brand adjectives. Remember, we're aiming for words that scream "ME".
And hey, don't stress if you're struggling to narrow it down. Start with a brain dump and let those ideas flow. We'll whittle it down together.
Alright, buckle up because we've got a treasure trove of brand adjectives coming your way. These bad boys are your secret weapon for crafting the perfect vibe for your biz.
Here are 120+ example brand adjectives you can swipe to develop a brand perception for your business.
Adventurous
Alluring
Amiable
Authentic
Blissful
Captivating
Chic
Confident
Creative
Cultivated
Curious
Dazzling
Dynamic
Empowering
Enigmatic
Exquisite
Fearless
Fresh
Graceful
Illuminating
Ingenious
Inspiring
Intrepid
Jubilant
Magnetic
Mellow
Mysterious
Noble
Optimistic
Passionate
Polished
Radiant
Resilient
Resolute
Refined
Sassy
Serene
Spirited
Splendid
Stellar
Stylish
Svelte
Tempestuous
Tenacious
Thriving
Tranquil
Unconventional
Unwavering
Vibrant
Vivid
Wholesome
Adorned
Agile
Audacious
Beloved
Bravehearted
Brilliant
Charismatic
Compassionate
Daring
Darling
Devoted
Eclectic
Effervescent
Enchanting
Enlightened
Ethereal
Exuberant
Flamboyant
Flourishing
Gritty
Heavenly
Immaculate
Impassioned
Incandescent
Innovative
Invincible
Jovial
Kinetic
Lavish
Majestic
Mystical
Noble
Opulent
Passionate
Phenomenal
Potent
Radiant
Ravishing
Resplendent
Robust
Sanguine
Sensational
Sizzling
Stellar
Striking
Sultry
Tantalizing
Thrilling
Unstoppable
Victorious
Visionary
Whimsical
Winsome
Zealous
Alluring
Awe-Inspiring
Beguiling
Bodacious
Courageous
Divine
Ecstatic
Empowered
Fierce
Gleaming
Heroic
Illuminated
Infinite
Luminous
Magnificent
Magnetic
Quaint
Resonant
Spontaneous
Trailblazing
From bold and brave to cozy and calm, there's something here for every flavor of brand.
So, how'd it go? Did you find the perfect words to capture the essence of your business? Drop a line and let me know how this exercise worked out for you. Trust me, understanding your brand inside and out is a game-changer.
