Ready for a Website that ACTUALLY gives you an ROI?

It’s a website system built to grow your email list with warm leads every single day—and a simple setup that lets you make money while doing it.

You’ve got clients.

Your website isn’t broken so it doesn’t feel like an emergency.

But let’s be honest—it’s also not growing your business.

You’ve hit the point where referrals and word-of-mouth can only take you so far. You’re showing up on social, sending DMs, or waiting for someone to recommend you again. It works… until it doesn’t.

If your website isn’t actively growing your email list and warming up leads for your high-ticket service, you’re leaving money (and momentum) on the table.

Website Design for an Interior Designer

The truth is, your website has the power to:

  • Build your email list daily—with warm, ready-to-buy leads from the traffic you're already getting

  • Sell a small, low-ticket offer automatically—so you're not paying for leads, you're getting paid to grow your list

  • Free you from the social media hustle—no more dancing for the algorithm to fill your calendar

  • Break you out of referral-only growth—and finally scale in a way that’s steady, automated, and strategic

  • Show up on Google when your dream client is searching for exactly what you offer

  • Make a professional, high-converting first impression—no confusion, no clunky clicks, just clear next steps

  • Help potential clients see your value right away—so they’re pre-sold before they ever reach out

You don’t need a new offer.
You need a smarter system.

And with the right setup, you could have this live and working by next month.

A laptop sitting on a couch displaying a photographers website design.

Here are just a few client results:

Shawna hit her biggest income month ever the same month her site launched.

Megan got a high-ticket inquiry within an hour of launching.

Sydney saw a 20% boost in landing page conversions.

And Julie? She said, “This is just simply insane—you just handed me a business in a box. I have leads!”

The right website changes everything.

client results

client results

Done-for-You Website and Sales System for Service-Based Business Owners

The Scalable Site Setup

Because you’re not just building a site. You’re building momentum.

Here’s What’s Included:

Copy Support + Brand Refinement
No need to hire a separate copywriter or brand designer—we’ll help shape your messaging and make sure your visuals and voice are clear, cohesive, and conversion-ready.

5 Custom Website Pages
Beautifully designed, mobile-optimized, and strategically built to guide your visitors—from homepage to contact, and everything in between. We prefer to develop in Squarespace but can also do Wordpress, Showit and Wix.

Lead Magnet Page
We’ll create a high-converting opt-in page that turns visitors into subscribers daily—no more “join my newsletter” dead ends.

Tripwire Sales Page
An easy-to-buy, low-ticket offer page that helps cover your ad costs and builds trust with new leads automatically.

Email Integration + Automation Setup
We’ll connect your email platform, deliver your freebie, and set up a follow-up sequence that runs in the background (so you don’t have to).

Two-Week Turnaround
Because you don’t need another drawn-out project—you need a smart, strategic website that works now.

2 Hours of Revisions
Once the first draft is ready, we’ll fine-tune the details together so it feels just right.

Launch Call
I’ll walk you through connecting your domain and hitting publish—so your site goes live without any hiccups.

Personalized Video Tutorial
You’ll get a recorded walkthrough showing you how to update your site as your business evolves—images, copy, even adding new pages.

2 Weeks of Post-Launch Support
Because questions come up—and I’ve got your back after launch.

INVESTMENT: $3500 (Split into 5 monthly payments) 

Not just another “strategic” site. This one actually grows your email list with leads and makes sales—starting day one.

Melissa McKenzie, owner of Carbon and Clay Design Co. with an iced coffee in her hand, against a brickwall.

FAST-ACTION BONUS

A customized Launch + Traffic Plan

Book your project this month and get a customized Launch + Traffic Plan—so that when your site is launched, you have a sustainable plan to get more traffic to it. 

Walk away with a clear, sustainable plan to:

  • Get more eyes on your new site

  • Grow your email list from day one

  • Start selling your offers (without relying on social)

Because a beautiful website is great.
But a website that people actually find? That’s where the momentum starts.

Hi, I'm Melissa.

Melissa McKenzie, owner of Carbon & Clay Design Co. and her family of five kids.

Here to help you build a business that fits your life—while your website quietly grows your list and makes sales in the background.

As a mom of 5 and full-time business owner, I don’t have time to be online 24/7—or chase every new social media trend. I’m guessing you don’t either. That’s why my website is built to do the heavy lifting: bringing in new subscribers, making daily low-ticket sales that cover my ad spend, and warming up leads for my high-ticket service—all while I’m living real life.

But it’s not just me—hundreds of my 1:1 clients have launched sites that now book clients on autopilot, grow their list consistently, and sell low-ticket offers without them having to be “on” all the time.

I’ve built, coached, and collaborated on over 400 websites over the past 11+ years, helping clients and students set up systems that start working within 24 hours of going live.

If your current site looks fine but isn’t pulling its weight, it’s time to change that. I’m here to help you build a website that brings in leads daily, makes passive income possible, and leaves people saying, “I found you on Google and had to reach out.”

Obsessed with my site—and the results.

”Melissa was fast, professional, and nailed the design. I’ve worked with slower, pricier designers who didn’t deliver half as much.
If you want a stunning site that actually converts, go with Carbon & Clay.”

Nancy C. - Private Practice Owner and Coach

You just handed me a business in a box.

“This is just simply insane. I’m literally crying. All these pieces and strategies would have taken me years to put together and you did it in a week. People are DMing me about my services. I have leads!

Julie K. - Pinterest Manager

Melissa overdelivered—every step of the way.

“She brings a refreshing level of service, personal connection, detail, and communication—with a special touch. Working with her was nothing less than incredible.”

Janelle M. - Coach for Midlife Women

Our first conference this summer sold OUT so quickly.

Our website allows us to generate business without having to think about it. It frees us up to focus on the fun stuff. Melissa, you’re amazing—we’re so grateful!”

Corey P. - Learning Curriculum and Consulting

It’s not just about telling people to “book now.

It’s about building a path that makes clicking feel like the obvious next step.

That’s what this package does: guides, nurtures, and converts—on purpose. Let’s build the site that actually gets the click.