How to Get More Sales With Your Squarespace Website: 8 Things to try — How to Get More Sales with Your Squarespace Website

**7 THINGS TO TRY**

Most people think that having a website up is just a landing place for people to visit or to send traffic to from social media. But what if we told you it had the ability to be the best salesman for your business that even worked for you while you slept?

That's right! If your website is focused on capturing leads, it has the potential to make sales for your business even when you're not working. So how do you make sure your website is optimized for capturing leads and sales? To do this you have to actually get people to STAY on your site. If they don't stay long, they won't take action.

But HOW do we get people to stay long enough?

Here are out top 7 secrets for how to set your squarespace website up for more leads and sales.

1. Make sure your website is mobile-friendly

More and more people are accessing the internet from their smartphones and tablets, so your website must be designed well for mobile devices as well as a laptop or desktop computer.

A mobile-friendly site is one that can be easily accessed and used on a smartphone. This means that the site has been designed for smaller screens and it can be easily navigated on a mobile device.

Make sure that the text is easy to read still on mobile and the design becomes a one-column design so that the user does not have to scroll horizontally to read long rows of text.

One of the many reasons we love Squarespace is that your website is automatically adjusted and fitted to look good and work well on mobile screens without having to redesign a whole mobile site in addition to your main website design. On other platforms, you often have to totally create a mobile design from scratch in addition to your desktop website version. So essentially you are creating 2 websites! You can save time by using the platform, Squarespace.

2. Make sure your site is easy to use and navigate

In order to get people to stay on your website, it needs to be easy to use! If your website is difficult to navigate on either a desktop or a mobile device, you'll lose potential leads and customers because they will become frustrated and leave before they can find the information they are looking for.

We recommend only having only 4-6 navigation links at the top of your website to make sure the user is not overwhelmed with information and can easily find what they are looking for. You can utilize drop down folders if you have more than 4-6 main links. (See our website below as an example.)

3. write good Copy

Copy that connects with your viewer is copy that sells. The right words can make all the difference when it comes to driving conversions and convincing customers to take action. But crafting effective copy is easier said than done. Good news is, our all-inclusive templates include copywriting prompts throughout each page and section to help you know what to write and where to put it.

Each of our templates come with a copywriting blueprint guide that takes the guesswork out of what to say on your website pages. Whether you're selling products, services, or just trying to build brand awareness, our guide will help you write copy that connects with your audience and gets results from your website.

Pro tip: Keep the Copy shorter than you think it should be. People have a short attention span, so it's important to make sure your website copy is short and to the point. Use headlines and subheadings to break up your text, and use bullet points whenever possible. This will make your website easier to skim and will help keep people's attention focused on your content.

4. Use strategically-designed Squarespace Templates

Make sure the Squarespace template you chose is designed for capturing leads for your sales funnel. Our Squarespace template shop offers strategic website templates that are specifically designed for making more sales. These templates come with built-in forms and call-to-action buttons that make it easy for visitors to get in touch with you or request more information about your products or services. They also include all pages needed to complete an entire funnel within your own Squarespace website. These include tripwire sales page, an evergreen webinar page, long sales pages, etc.

Take our website personality quiz here to figure out your best website template from our shop.

5. Include strong call-to-actions throughout

Lauren Fajardo’s Wildflower template Redesign.

Your call-to-actions (CTAs) are what tells the visitor what to do next. Call-to-action buttons should be clear, concise, and actionable. Your website visitors should know what you want them to do, whether it's subscribing to your email list or making a purchase. Where you place these CTA buttons matter. Some people think you can just guess and put them wherever. Our Squarespace templates have them in strategic places that are made to get the user to click on them based on user experience psychology.

As you can see in the example, Lauren has bright red call-to-action buttons that are clear and communicate to the viewer exactly what they should do next. Using the same color for all your CTA buttons make it clear to the user what they can click on. We suggest choosing a brighter color in your brand palette and only using that color for the links and buttons on your site.

6. A Stellar Design

A Stellar Design Keeps the viewer engaged and your website memorable. Great copywriting that connects with your user is vital, but if your Squarespace website doesn’t look the part, you’re not going to get very far. It’s important to focus on functionality, copy and design of your Squarespace website because they all work together for generating sales.

Use engaging visuals. People are more likely to remember your website if it's visually appealing. Make sure to include high-quality looking images and videos (but make sure they are sized correctly so you don’t slow your site speed down). Canva Pro and Unsplash are some of our favorite places to get stock images if you don't have brand images for your website.

The design of the website leads your viewer's eye and breaks the website up to make it more engaging. It also makes you more memorable.

A lot of websites use the same unimaginative design template which can make them all look the same. We offer a range of beautiful, modern templates that will make your website stand out from the rest. And because our templates are designed with more sales in mind, you'll be able to use them to drive more conversions from your site.

With our Squarespace templates, you can easily plug in your own images into our designer-grade graphics.

7. have a way to collect their email address.

Offer something valuable in exchange for an email address on your Squarespace website. Whether it's a free ebook or an exclusive discount, give your website visitors something that will make them want to come back and also give you a chance to get in touch with them again at a later point.

Our templates show you exactly where to promote your freebie to make sure you are growing your email list for sales while you sleep.

Hopefully these tips helped you gain clarity for what needs to happen with your website! Tell us which one you are going to try in the comments below!

How to Get More Sales with Your Squarespace Website