squarespace Template Redesign: Feminine Website for Wedding Photographer
ABOUT THE CLIENT
Brittany Matz Photography
Brittany is a photogaphy based out of Kansas that specializes in weddings and family mini-sessions.
Brittany loves every moment of getting to know her clients and their families. She is great at easing her client’s worries to ensure they have a fun and relaxed session. This allows her to capture genuine moments on film that her client’s will be able to remember forever.
Most days you can find Brittany with a messy bun and yoga pants, typically chasing a kid or two around and making memories.
Here's what Brittany had to say about working with us:
“I am sooooo excited to share this. Man! Carbon & Clay Design Co. nailed my website. I love everything about it. Go check it out!”
ABOUT THE PROJECT
THE BRANDING PROCESS
Brittany knew she wanted a light and airy website that showcased her photography as the start of the show. She also knew she wanted a mostly neutral color palette. I first started by redesigning a brand that felt higher end to attract the brides (her ideal client) that took their wedding photography seriously. Below is a snapshot of her timeless, feminine and luxurious feeling brand.
THE WEBSITE PROCESS
I started off with one of our most popular templates, our Squarespace Tranquil template. Tranquil is fresh and clean feeling template, offering a light & airy look. If you have a lot of images to showcase and you love a collage-style, layered look, this template is for you! We opted for this template because of the many images Brittany would want to showcase. As you can see, we created a much more customized look by replacing the original tranquil graphics for some soft, feminine florals on Brittany’s site.
Original Tranquil Template
Original Tranquil Template
Brittany’s Tranquil Redesign
Brittany’s Homepage Redesigned
BRANDING COLLATERAL ADD-ONS
Because Brittany knew how important it is to the client’s experience to show up with a professional and cohesive brand, she decided to have me design a few other brand collateral pieces for her photography business.
I had the pleasure of designing her free portrait style guide PDF that acts as the perfect opt-in on her website to grow her email list of potential clients. I was also able to design her “What to Expect Guide” and some custom branded giftcards for her client’s to purchase and gift for the holidays.
Walkthrough of Brittany’s Website
Below is a video of Brittany’s final website.
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