Why Your Business Needs A Website In 2022
Has "finish website" been on your to-do list for a while?
We get it! There are certain tasks on the list that seem to always fall into last place on the priority list... and we often hear our clients say that their website has been one of those tasks for way too long.
We also know you're juggling allll the things (getting the kids to and from school, piles of laundry, getting dinner ready, etc.) the list goes on and on! We're both busy moms and so we 100% GET IT.
But we also know that those pesky, lingering to-do list items can get really annoying. That's why we want to come alongside you and help you finally cross that task off your list for good.
Here are 3 reasons why launching a new, BEAUTIFUL, and client-winning website is important to do sooner rather than later...
1. Your website makes you appear more professional!
84% of today’s consumers believe a website makes your business more credible compared to companies that only have a social media presence. So, if you're relying only on your social media to expand and grow your business, you're missing out on a lot of potential sales!
2. Your website establishes YOUR place in the online world.
In today's digital marketing world, almost 4.54 billion people (59% of the global population) are now online. This is HUGE! This means that if your business presence isn't easy to find online (not just social media, but Google as well!), then you're missing out on potential sales and customers/clients.
Also, you don't truly own your social media profiles. This means that if something happened to a social media platform overnight, you would be out of luck! But you DO own your domain name. So, when you work on building your website, you're also working on building a marketing avenue that you own.
3. Search platforms (like Google) index your website and the longer your site has been around, the better you look... and the more they will want to promote you!
Some studies show that older website content dominates search results verses newer websites with newer content.
Ok, ok... what does this mean in plain English? Basically, this means that search engines (like Google) will give more credibility to your website if it's been around longer. What this means for you is that starting your website NOW is going to serve you a lot better in the long run than waiting for 'someday'.
4. Your website allows you to clearly promote and sell your goods and services.
If someone is looking for a certain thing to buy, chances are they don’t want to have to search for it. They want to get information on that thing quickly and easily… and they want to find it NOW. This is why when websites don’t load quickly (less than 2-3 seconds!), visitors will leave your site. They are in a hurry!
So, this means that if you’re not promoting yourself in a way that makes it EASY for potential clients to find exactly who you are, what you do, and the services that you provide, they will more than likely move on to your competition. Social media is GREAT and we love using social media to promote our business, but it doesn’t really give the easy-to-access overview of our business the way our website does.
5. Your website makes it easy for people to know how to contact you.
Yes, people can contact you through social media, but oftentimes, if someone is really serious about buying something, they won’t want to have to search for your info. your website gives them an easy and quick way to find your info and reach out. (TIP: Adding a contact form is super easy and helps make reaching out to you so much less intimidating! Bonus if you add your email address on your contact page as well).
6. Your website is a cost-effective 24/7 marketing solution.
When it comes to business, printing brochures, flyers, etc., can get expensive quickly. The truth is that having a website allows people to find information about you and learn more about your business at ALL hours of the day/night. It can even work FOR you while you sleep ;) and that’s what we want to help you achieve.
7. With all of the new tech advancements, it really can be easier than ever!
It used to be that building and launching your own website required a techy degree and lots of experience. But today, you really can build and launch your own website with ZERO experience. The good news is that we’ve made this super easy for you in our Squarespace website template shop!
Here’s how the process works…
Just take our 2-minute quiz here and you’ll be paired up to your perfect template from our shop.
When you purchase a template, you’ll be sent a new pre-designed and installed Squarespace website with all of the template demo content. This will be emailed to you within 24-48 hours of purchasing.
Next, you’ll follow the copywriting prompts that show you EXACTLY what to write and where to write it.
And finally, you’ll replace colors and fonts so it all matches your brand.
You’ll follow our quick and easy LAUNCH process (don’t worry, we walk you through it in less than 10 minutes!)
The very last step is to reach out to us so we can celebrate your newly launched website with you!! Woohoo!
We really do make launching your website as easy as 1, 2, 3!
So, if you've got "finish website" or "re-work website" on your to-do list, I want you to know that we're here to help. Keep your eyes on your inbox for more website tips from us and if you're ready to give up the DIY hustle and finish it for good, just check out our shop here or just reply! We're here to help :)
We're cheering you on!
