Feminine Squarespace Website for Therapist and Business Coach
Client: Nancy Cowden, LMFT & Business Coach for Therapists
Project Type: Squarespace Template Setup + Mini Brand Design + Copywriting Support + Domain Transfer & SEO Setup
Industry: Therapy / Coaching / Mental Health
Creating a Professional and Calming Online Space for The Prosperous Therapist
Nancy Cowden is a licensed marriage and family therapist and business coach for therapists with over 25 years of experience in the mental health field. Through Nancy Cowden Coaching, she helps other therapists start sustainable private practices that support both their professional goals and their family life. She has since combined her coaching and therapy practices into one incredible business model, returning back to Carbon and Clay for another custom Squarespace website.
Nancy came to Carbon & Clay ready for a brand and website that felt as polished and purposeful as her coaching work. She wanted a design that conveyed both expertise and warmth, professional and high-end, yet still approachable and feminine.
She chose our Wildflower Squarespace website template as her foundation, and together, we reimagined it to bring her brand’s calming energy to life.
What We Created Together
Working closely with Nancy, we took her vision and transformed it into a cohesive, elegant online presence that felt both trustworthy and inspiring.
Here’s the full scope of what we created together:
Template Setup & Customization — Restyled the Wildflower Squarespace website template to align with Nancy’s existing brand colors and visuals, giving it a timeless and professional aesthetic.
Mini Brand Design — Created new logo wordmarks and submarks for The Prosperous Therapist, ensuring a cohesive look across her coaching and book platforms.
Copywriting Support — Organized and refined her site copy to highlight her coaching programs, resources, and book, The Prosperous Private Practice.
Strategic Navigation — Designed a layout that clearly guided visitors through her offers — coaching, community, and digital products.
Free Stock Photography Selection — Chose calming, feminine imagery that matched her brand’s tone and audience.
Technical Setup — Managed her domain transfer and connected all integrations, making the site launch-ready and easy to maintain.
SEO Optimization — Set up foundational SEO elements, alt text, and titles for visibility and discoverability.
The end result was a high-end yet welcoming website that beautifully reflects Nancy’s expertise and heart for helping therapists thrive in business and life.
“Working with Melissa was a dream experience. She is absolutely amazing! I can’t recommend her enough. She is professional, fast, and her work is incredible. I am literally in love with the website she created for me. I’ve worked with other designers before that took weeks and even months, and the results weren’t nearly as good. She really takes the time to understand your vision and your purpose. I hate the tech side of things, and she literally took care of transferring my domain for me — which was so helpful. If you need an amazing website, Carbon & Clay is the place to go!”
Want a Timeless, Feminine Website That Reflects Your Brand?
Whether you’re a therapist, coach, or creative, our Squarespace website templates make it easy to create a professional online presence and can be customized to your brand, strategy, and style.
