supplement your service based business with The Power of Squarespace Tripwire Pages
A Tripwire page is a strategically designed landing page on your Squarespace website that offers an irresistible and low-cost product or service. The primary goal of a Tripwire page is to convert website visitors, particularly those who may be cautious about spending money, into paying customers.
Why Your Service-Based Business Needs a Tripwire
Typically Tripwires pages are a part of a larger sales funnel. Tripwires can do wonders for supplementing service-based income in any industry. A simplified example of a Tripwire within a sales funnel would be this:
Someone opt-ins (or give you their email) for your freebie resource often called a freebie or opt-in.
Immediately after someone signs up for the freebie, they are redirected to a landing page on your website that acts as a short sales page for an offer that relates to the freebie but gives a solution to a problem they have. A tripwire has extreme value but is sold for somewhere between $7-$47.
After they purchase the tripwire, they are nurtured through email marketing to become a 1:1 client.
I know what you are thinking. How is selling such low-ticket items going to even be worth it for me setting this up? This seems like a lot.
I’ll tell you why. It is an easy ask for someone to spend a few dollars. Tripwires allow you to be able to sell something EVERY day from your Squarespace website. And usually the Tripwire product is an instant download. Say hello to true passive income.
What if you sold 1 tripwire a day for $17. That would be an extra $510 a month! Wouldn’t that be nice to supplement your service-based income with?
Examples of Tripwires for different industries
Tripwire idea for coaches
Coaches could offer a pre-recorded masterclass related to their industry as their tripwire. The masterclass itself can lead to their higher-ticket coaching program. Perhaps they sell it for $17.99.
Tripwire idea for influencers and photographers
Influencers and photographers could sell photography presets at a limited time discount price. Perhaps they sell it for $29 instead of $59.
Tripwire idea for bookkeepers
Bookkeepers could sell a Google Spreadsheet template for keeping your own small business books. Maybe it is offered for $7 and the emails that are sent automatically after the purchase, nurture and lead someone to working with them 1:1 in the future.
Tripwire idea for food bloggers or fitness leaders
Food bloggers and health industry leaders could sell 30 days of meal plans, recipes or fitness plans.
You get the idea. The options are endless.
How to come up with a tripwire idea for your business
A successful Tripwire offers valuable, niche-specific products or services at a low cost, setting the stage for further engagement and sales in the sales funnel. Your tripwire needs to address a specific pain point or need within your target audience. Focus on giving the customer a small and easy win but leaves them wanting more from you.
Take a look at your freebie and think about the very NEXT step.
Think about something you wish every client of yours had ready when they started working with you. For me as a web designer, it could be selecting images for their web pages of mapping out the pages they need on their site. Use your tripwire to prep them to work with you in the future but also gives them a quick win.
Why You Should Have a Tripwire Page on Your Squarespace Website
There are plenty of third party sites that will host a tripwire page for you. But why pay an extra subscription to yet another monthly business expense when you can easily set one up on your own Squarespace website for free and keep all your data and web analytics in one place?
A well-oiled Tripwire page will lead to:
A website primed to convert traffic to paying customers
Regular daily sales from organic or paid web traffic
True passive income that has potential to scale
A way to offset ad spend if you run ads
Build customer trust and establish a relationship with potential customers
Keep you and your business front of mind for when someone is ready to buy
Key Components to Include on Your Tripwire Page
Irresistible offer description
You are going to need to go into detail with what they are getting when they purchase. Just because it is a low-ticket offer, doesn’t mean we can’t put any less thought into the sale. Why should they purchase today? Is it an offer that expires in a few hours, can they get this deal anywhere else on your website? What is the transformation they will get?
Compelling visuals and design
They say not to judge a book by it’s cover. But we all do it. In fact, you have about 50 milliseconds (that’s 0.05 seconds) for your website to determine whether your website is worth their time or not. And you better believe that’s mostly based on the design.
Clear call-to-action (CTA)
We need people to be able to purchase with ease and part of that is having clearly defined buttons to click, not just once but multiple times to take them to the checkout. Where you put these buttons, matter.
Trust elements (testimonials, guarantees, etc.)
People like to hear success stories from others that have been in their shoes. See if you can gather some testimonials from past clients to use about your business in general, even if you don’t have some specifically about the actual tripwire product yet. Work on collecting those after the first few people have bought it and then reach out to them and see if they can tell you how they liked it in exchange for a starbucks giftcard or somthign like that.
Limited-time or scarcity elements
Tripwires are typically successful because it is a low cost, high value item, but also because it is a deal that can’t be found anywhere else on the website. It is usually only available for at a discount on that one page with a timer, etc. Find out what makes your tripwire offer different than what is always available on your website.
How to Create an Effective Tripwire Page on Squarespace
Taking the time to establish and build a successful Tripwire page can feel overwhelming because it is one of the most crucial pages to get right. It is a sales page after all! And we know sales pages require strategy.
That’s why our Squarespace website templates come with tripwire pages and trainings to make sure you can quickly get your passive income stream and running on your Squarespace website.’
I personally waited 2.5 years to put a Tripwire page onto my site. And everyday that I make a sale from it, I wish I had done it sooner.
I encourage you to take time to set yours up for long-term business growth and income scaling strategy. You can use our templates to launch your tripwire page and entire site in just hours.
